New Delhi: Diwali has been the most celebrated festival in India across cultures and religions in the subcontinent. A celebration of good over evil, the festival of lights have lit up Egyptian, Persian and Indian skies in the grandest of manners.
#DiwaliKaAnand, the latest campaign by Anand Sweets rediscovers the true spirit of love and lore. It takes us back to the days when Diwali was all about the simple pleasures of celebrating with our family. The fondest memories of the good times we spent in rituals and fun activities of drawing rangolis, sharing sweets, and fighting over the last laddu have been beautifully portrayed in the ad film. It takes us on a nostalgic journey of reliving the good old days as we discover Anand at home.
This Diwali, travel back with Anand sweets to the corridors of comfort, love, and lore. To the joy of being back in the warmth of home. The last few years have been difficult for everyone due to the pandemic, this campaign brings back the good old memories and urges the viewers to spend time with their family. It takes them down a memory lane of the good old times- the days of waking up to the racket of rassi bombs, of helping Ma make laddus while sneaking an extra bite, getting together with your family in love and happiness, sharing memories and mithai. These are the simple pleasures that make Diwali extraordinary. The campaign helps discover the Diwali Ka Anand as we travel back in time to sweet, simple moments of eternity.
Talking about the campaign, Arvind Dadu, Anand Sweets said, “Diwali is a festival close to our hearts, and this year, we decided to take a journey to where our hearts belong – home, where you find true Anand. Discover Diwali Ka Anand as we turn back time to the good old days of memories and mithai.”
Adding to this, Christopher Ravichandran, Founder, Norm Creative Strategic Agency said, “The script we drafted was to bring out the emotions, love, and lore of Diwali. The real meaning of the festival lies in the way food nurtures and brings together relations, memories, and experiences. Diwali Ka Anand is a merry trip down memory lane that poetically highlights relationships, family, food, and most importantly, mithai.”
