Mumbai: AndBeyond.Media, the new-age and tech-first company focusing on publisher monetization solutions announces the launch of a new AI-Driven tool “Yield Maximizer”. This tool will allow publishers to improvise yields by optimizing their Google Ad Manager. With this launch, AndBeyond.Media will also provide operational support to deliver direct campaigns coupled with managing and optimizing all third-party programmatic partners as per the publisher’s KPIs.
The company’s newly launched yield management techniques are devised by advanced AI & machine learning tools, which will be overlooked by GAM experts who fully understand the publisher’s GAM setup, trends & pricing strategies. This will enable publishers to get the highest yields along with providing them full control and transparency. Yield maximizer comes with 5 unique features to suit the needs of publishers, and maximize the value of their digital ad inventory.
Commenting on this development, Pankil Mehta, Chief Business Officer, AndBeyond.Media said, ‘Our years of experience and expertise along with the newly launched Yield Maximizer tool, will enable us to harness the power of new-age technologies such as AI and Machine learning to multiply the Google Ad Exchange revenue for our publishers. With this launch our team of experts will use their deep understanding and knowledge to meet the publisher’s strategic goals and help them with quality driven and scalable ad operations services.’
AndBeyond.Media also announced the launch of their new website which will now act as a one stop shop for all things monetization. The website gives an in-depth understanding of newly launched products & solutions to monetize and generate incremental revenue through advanced and varied AdTech solutions. The website launch, along with the Yield Maximizer are the first steps among many of the company’s growth plans to expand its reach globally.