Bengaluru: Heer by GIVA, the gold and lab-grown diamond jewellery brand, has unveiled its Raksha Bandhan campaign, #YaadonKaPitaraWithHeer, featuring brand ambassador Anushka Sharma. The campaign celebrates the timeless bond between siblings by highlighting cherished memories, playful banter, and the unspoken affection that defines these relationships.
Marking Anushka Sharma’s first festive campaign with Heer by GIVA, the brand film revolves around the familiar dynamic between a brother and sister. The story portrays a brother who, despite forgetting important dates and leaving things until the last minute, expresses his love through a thoughtful Raksha Bandhan gift—a pair of gold and lab-grown diamond earrings from Heer by GIVA.
At the heart of the campaign is the metaphor of a memory box, filled with childhood keepsakes and treasured moments shared by siblings. As the narrative unfolds, the nostalgic memory box transforms into Heer by GIVA’s signature jewellery box, symbolising how meaningful gifts become cherished memories that last a lifetime.
Commenting on the campaign, Resha Jain, Chief Brand Officer, GIVA, said, “Some of our most cherished memories are the ones we create with our siblings. They’re the first people we laugh with, fight with, grow up with, and often the keepers of our oldest stories. With #YaadonKaPitaraWithHeer, we wanted to celebrate those little moments that quietly shape a relationship over the years. At Heer by GIVA, we believe jewellery is more than a gift; it becomes a keepsake that carries emotions, celebrates milestones, and helps create memories that last a lifetime.”
Beyond the brand film, the campaign extends into a series of creator-led digital films that explore the many facets of sibling relationships. Inspired by relatable moments such as playful teasing, childhood memories, long-distance reunions, thoughtful gifting, and unspoken expressions of love, the content aims to resonate with audiences through authentic storytelling.
The campaign will be amplified across digital platforms, social media, influencer collaborations, and Heer by GIVA stores nationwide throughout the Raksha Bandhan festive season.
