AnyMind Group, a brand enablement platform that provides technology and solutions for publishers, marketers, business owners and influencers, has today announced the launch of a suite of features on its publisher platform, AnyManager, to help mobile and web publishers to tap on the continued growth of mobile usage.
The features center around helping web publishers leverage on progressive web applications infrastructure, and for native mobile app publishers to gain more insights from their app store data, and are designed to provide both sets of publishers with greater accessibility and insight into user acquisition and monetization.
Initially launched as a platform with features just for web publishers, AnyMind Group has in the past year expanded the functionality of its AnyManager platform for native mobile app publishers.
Hitoshi Maruyama, Managing Director of Publisher Growth for AnyMind Group, said: “In a mobile-first region like Asia, and in some markets even mobile-only, it is imperative that publishers are able to grow further by fully maximizing their potential audience whilst keeping up and capitalizing on the latest technologies. We are also seeing, and in fact powering, more fluidity by mobile app and web publishers in expanding opportunities by leveraging further on social media channels and e-commerce, augmenting possibilities for borderless growth.”
Web publishers
Web-based publishers that are looking to better tap on the world’s mobile-connected population can now leverage features for progressive web applications (PWA) through AnyManager. By implementing PWAs, publishers can look to improve user experience such as speeding up site load speeds and creating a push notification system to inform users of newly published content.
In recent years, it has become increasingly important for publishers to develop strategies and implement measures to cater to diverse user segments in order to drive more relevant content to a user.
Web-based publishers who have set up PWA infrastructure on AnyManager can now tap on targeted push notifications to specific user segments based on device, location and other parameters including users that have clicked on a site during a certain period or frequency of clicks, enabling web publishers to notify users of new content, promotions, and opportunities, directly on their mobile device. Data from push notifications is also linked to a publisher’s own Google Analytics data and advertising yield data, both available through AnyManager.
Publishers can also tap on customizable Add-to-Home screen prompts and formats to easily cue browser notifications for site visitors to add a site as a PWA on their mobile devices.
Native mobile app publishers
Native mobile app publishers can now access analytics features for app store and conversion improvements along with competitive analytics. This is in addition to current functionality for advertising demand activation and mediation and an app health score feature that provides publishers with a rating of their native mobile app based on factors including development, monetization, analytics and user acquisition.
Native mobile app publishers can also tap on a new feature called AnySDK, a software development kit (SDK) for ad monetization that enables the delivery and mediation of ad requests from major mobile platform partners through a single SDK.
Additionally, native mobile app publishers can also gain greater insight into user opinion of their apps by tapping into natural language processing-driven features such as sentiment rating and analysis of user comments, and identification of keywords and phrases based on app store rating. This helps publishers to better understand and highlight potential app issues, improvements and fixes.
