AOL and GroupM Entertainment have announced that they are to partner on a new web series under the AOL Originals banner.
Commissioned in the UK it will feature ‘authentic voices’ and ‘remarkable stories’ for global consumption with a more detailed synopsis and casting set to be revealed over the coming weeks.
Graham Moysey, head of international at AOL, said: “Video is central to our strategy, and we are delighted to be working with GroupM Entertainment in creating a new AOL Originals series. As the industry converges this month at the Digital Content NewFront, one of the biggest two week periods in the advertising industry in the US, it’s exciting to see this kind of UK-led partnership take center stage.”
Richard Hampson, head of digital GroupM Entertainment (GME) UK, commented: “Working with AOL to help expand its Originals portfolio is an exciting project for us and builds on our strategy to support digital media partners with innovative solutions that invest in and produce premium video content. With significant industry focus on the growth in digital video and associated advertising opportunities, we are delighted to be partnering on such a significant commission out of GME London. We look forward to exploring ideas further with AOL and our co-production partners.”
Previous AOL originals productions include Being Mum with Tess Daly and Rochelle Humes, and 30Something with Richard Bacon.