Thursday, April 2, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

AR Rahman Directs Shah Rukh Khan for the Hockey World Cup Official Video: Jai Hind Hind, Jai India

by MN4U Bureau
October 16, 2018
in Featured, Events
Reading Time: 2 mins read
A A
Hockey World Cup Official Video: Jai Hind Hind, Jai India

Share Share ShareShare

Chennai: Music maestro, AR Rahman directed Shah Rukh Khan for the first time as they created magic to bring alive the official Hockey World Cup Video: Jai Hind Hind, Jai India.

The Hockey World Cup song titled Jai Hind Hind, Jai India, in itself has pulsating rhythm composed by ARRahman and magical lyrics penned by Gulzar. The music video will showcase the new India and have visual elements from the contemporary and urbane to the grassroot India even, as it’s the core of hockey and Team India. The electric video together with the HWC Song are sure to inspire every Indian to get behind Hockey, as the Odisha Hockey Men’s World Cup Bhubaneswar 2018 kickstarts in a month’s time.

The song and video are slated to release at the end of the month when Team India returns from the Asian Champions Trophy in Muscat.

SRK last week took to twitter extending his support and pledging his heartbeat for Indian Hockey saying, “Mera dil hockey ke liye bahot tez dhadakta hai.” Cheering the Men in Blue to get the cup back home, SRK in his tweet also termed hockey, “the pride of India” and urged everyone to get behind the Team India and support to the game. With SRK & AR Rahman combining forces to inspire one and all, it is certain that the sport will attract a larger fan base, as India takes on rest of the world at Bhubaneswar come November.

For Mr. Rahman Jai Hind Hind, Jai India marks a return to directing a music video after the legendary Vande Matram that he directed back in 1997 and his internal brief to the team that comprised lighting genius and celebrated cinematographer, Ravi Varman is for the video to showcase the India that he loves and the India that is, today. Having composed the tune, it is Mr. Rahman who offered his services to direct the music video as his tribute to his motherland: India.

The Opening Ceremony of the HWC 2018 is slated for 27th Novemnber 2018 and will showcase both the maestros of cinema and music, Mr Khan and Mr Rahman, respectively live.

World Cup is scheduled to set stage from November 28 to December 16 at the Kalinga Stadium in Bhubaneswar. A total of sixteen nations will be participating in the tournament wherein each team will play three matches during the league stage over the span of twelve days before four cross-over matches take place on 10th and 11th December, 2018.

Tags: AR Rahmancreated magicJai Hind HindJai India marksJai India.Kalinga Stadium in BhubaneswarMr. Rahman Jai Hind Hindofficial Hockey World Cup VideoShah Rukh Khan for the first timeThe Hockey World Cup song

RECENT POSTS

Hawky.ai, Cheerio AI, Katha showcase AI-led marketing innovation at Neuron Nights Edition 6 hosted by The Advertising Club Bangalore
Events

Hawky.ai, Cheerio AI, Katha showcase AI-led marketing innovation at Neuron Nights Edition 6 hosted by The Advertising Club Bangalore

March 30, 2026
0

Bangalore: As marketing rapidly evolves toward automation, creator ecosystems and real-time engagement, platforms like Hawky.ai, Cheerio AI and Katha are...

Read moreDetails
Live events growth shifts beyond metros, ‘Next 10’ cities lead expansion wave: FICCI EY Report
Events

Live events growth shifts beyond metros, ‘Next 10’ cities lead expansion wave: FICCI EY Report

March 27, 2026
0

Mumbai: The FICCI EY Report has noted that the organised live events segment is expected to grow from Rs. 145...

Read moreDetails
International Film Festival of Delhi 2026 hosts India’s biggest Media-Tech Pitch Fest by Ideabaaz
Events

International Film Festival of Delhi 2026 hosts India’s biggest Media-Tech Pitch Fest by Ideabaaz

March 20, 2026
0

New Delhi: Ideabaaz, in association with Delhi Tourism and Wizcraft Group, has launched India’s Biggest Media-Tech Pitch Fest at the...

Read moreDetails
Gujarat Titans go digital for IPL 2026, tickets live on BookMyShow and Titans FAM
Events

Gujarat Titans go digital for IPL 2026, tickets live on BookMyShow and Titans FAM

March 17, 2026
0

Ahmedabad: Gujarat Titans have introduced a fully digital ticketing model for all their home matches in the Indian Premier League...

Read moreDetails
Jahabar Sadique of Chai Kings to be featured in Super Chennai Arattai conversation series
Events

Jahabar Sadique of Chai Kings to be featured in Super Chennai Arattai conversation series

March 16, 2026
0

Chennai: Jahabar Sadique, Co-Founder and CEO of Chai Kings, will be the featured guest at the upcoming edition of Super...

Read moreDetails
59% event attendees recall on-ground brand interactions, 55% show higher purchase intent: BookMyShow-EY-Parthenon Report
Events

59% event attendees recall on-ground brand interactions, 55% show higher purchase intent: BookMyShow-EY-Parthenon Report

March 12, 2026
0

Mumbai: EY-Parthenon and BookMyShow have released a report titled ‘Beyond Attention. Into Immersion’, highlighting the rapid rise of experiential marketing...

Read moreDetails

LATEST NEWS

SanchiConnect appoints Vijay Bawra as Vice President – New Initiatives & Growth

SanchiConnect appoints Vijay Bawra as Vice President – New Initiatives & Growth

April 2, 2026
Ambit appoints Skanda Jayaraman as Co-Head – Investment Banking Business

Ambit appoints Skanda Jayaraman as Co-Head – Investment Banking Business

April 2, 2026

ANALYSIS

IPL Advertising Evolves: Why Creativity and Measurement Now Matter More Than Spend
Analysis

IPL Advertising Evolves: Why Creativity and Measurement Now Matter More Than Spend

March 30, 2026
0

IPL 2026 is reinforcing the league’s status as one of the most powerful advertising ecosystems in global sport. With projected...

PEOPLE

SanchiConnect appoints Vijay Bawra as Vice President – New Initiatives & Growth
People

SanchiConnect appoints Vijay Bawra as Vice President – New Initiatives & Growth

April 2, 2026
0

New Delhi: SanchiConnect, a DeepTech enablement network, announces the appointment of Vijay Bawra, former Senior Director at T-Hub, as Vice...

MARKETING

Parineeti Chopra named Brand Ambassador for OZi
Marketing

Parineeti Chopra named Brand Ambassador for OZi

April 2, 2026
0

Gurugram: OZi has announced the onboarding of Parineeti Chopra as its brand ambassador, alongside the launch of a new digital...

Subscribe to Newsletters

ADVERTISING

Omnicom Launches Global Adobe Practice Under Credera, Integrates LeapPoint
Advertising

Omnicom Launches Global Adobe Practice Under Credera, Integrates LeapPoint

April 2, 2026
0

Mumbai: Omnicom has announced the launch of a global Adobe-focused practice within its transformation consultancy Credera, marking a strategic move...

PRINT

Mathrubhumi Journalists set a benchmark in Journalism with Ramnath Goenka Awards wins
Print

Mathrubhumi Journalists set a benchmark in Journalism with Ramnath Goenka Awards wins

March 28, 2026
0

Kochi: Kerala’s leading media conglomerate, Mathrubhumi Group, proudly announces that its journalists Muhammed Sabith UM and Akhil Sivanand have been...

AUTHOR'S CORNER

The Invisible Tax on Digital Advertising: Understanding the True Cost of Ad Fraud
Authors Corner

The Invisible Tax on Digital Advertising: Understanding the True Cost of Ad Fraud

April 1, 2026
0

Ad fraud is one of those inconveniences that jumps on businesses, completely unannounced and at random. It shows up in...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Pratilipi debuts Double Tap Films, rolls out 150+ microdramas across 10+ platforms

Pratilipi debuts Double Tap Films, rolls out 150+ microdramas across 10+ platforms

April 2, 2026
SanchiConnect appoints Vijay Bawra as Vice President – New Initiatives & Growth

SanchiConnect appoints Vijay Bawra as Vice President – New Initiatives & Growth

April 2, 2026
Ambit appoints Skanda Jayaraman as Co-Head – Investment Banking Business

Ambit appoints Skanda Jayaraman as Co-Head – Investment Banking Business

April 2, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.