New Delhi: Kaizzen, a leading independent Public Relations and Digital Media Agency, has strengthened its media advisory and content services, with the appointment of Arindam Mukherjee as Director – Media and Strategy. Mukherjee will focus on media, strategy and content for Kaizzen’s clients and work closely with Vineet Handa, Founder and CEO, Kaizzen and Rahul Mehta, COO, Kaizzen.
Mukherjee has been a business journalist for over 25 years and brings in a rich experience in media and content to Kaizzen. Prior to joining Kaizzen, Mukherjee has worked in leadership roles in leading national publications. His last role was as Editor, Outlook Money magazine, the personal finance magazine of the Outlook group. Before that he was the Business Editor of Outlook magazine where he worked for over two decades as part of the Business and Economy Bureau. Mukherjee has written on a large number of subjects which includes Information Technology, Telecommunications, Civil Aviation, Energy, Corporate sector, Education and Finance. In his last role, he concentrated on the BFSI vertical and led the magazine from the front. Before Outlook, Mukherjee has also worked with the Economic Times, The Statesman, Indian Express and Financial Express in various roles.
“Arindam is a highly experienced and respected business journalist with over two decades of experience in mainstream media and I welcome him to our leadership team,” said Vineet Handa, Founder and CEO, Kaizzen. “He has deep understanding of the working of the media, in addition to domain expertise and knowledge on various sectors, which will provide a significant value addition to our existing clients and help strengthen our media advisory and content services overall”.
“I am excited to join Kaizzen and to work with Vineet and Rahul to strengthen the media advisory and content services at Kaizzen. I will bring in all learnings from my long media experience to work for furthering the growth of Kaizzen”, said Mukherjee.
Mukherjee is an alumnus of the Indian Institute of Mass Communication where he did his Masters in Journalism. He has also been trained by the Reuters Foundation on International Financial Writing.