Tokyo-based AnyMind Group has appointed Arjun Paramhans as India Director, Strategy and Influencer Management, for its influencer marketing platform AnyTag.
Paramhans has over 13 years of experience as a digital marketer, and has previously worked with companies such as Dentsu Webchutney, BIG FM and Viacom18. In his previous role at Verse Innovation, Paramhans drove digital revenue, product monetisation and creative solutions.
“We are thrilled to welcome Arjun to the AnyMind team. His impressive credentials and expertise in creator growth and brand solutions aligns with our goal of bringing only the best talent towards achieving leadership in influencer marketing in India,” said Rubeena Singh, Country Manager – India & MENA of AnyMind Group.
AnyMind Group offers digital marketing, influencer marketing, publisher monetisation, creator monetisation and e-commerce solutions.
“I’m excited to be at the forefront of AnyTag’s India growth story as we look to achieve dominance in this market as well,” said Paramhans.
AnyMind Group has acquired mobile advertising platform POKKT in 2020 to enter the Indian market. Through this acquisition, the company expanded its offerings in India including its influencer marketing platform AnyTag.
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