Art-E Mediatech, a Delhi-based integrated marketing and technology agency, has appointed Vibhor Gulati to lead operations in Mumbai. The agency stated that this step has been taken to strengthen its presence in the region and capitalise on the increasing demand for innovative and cutting-edge digital solutions.
Prior to this, Vibhor founded Defodio Digital, an influencer marketing agency that has been helping brands and businesses create impactful campaigns in the digital space. Defodio Digital will now become a part of Art-E, further strengthening the company’s capabilities in influencer marketing.
Talking about the move, Amit Dhawan, Partner & CEO at Art-E, said, “I’m elated to welcome Vibhor to the Art-E family and excited about our expansion to Mumbai under Vibhor’s leadership. Mumbai is undoubtedly the hub for advertising & creativity and there’s a lot we can learn from and offer to the city.”
“With a skilled team, we’re eager to collaborate with local partners and create compelling campaigns for our clients. Our commitment to expanding our reach and being an active participant in Mumbai’s media scene drives us towards a future of exciting possibilities and growth. We’re thrilled to launch our new Mumbai office, which strengthens our position in influencer marketing and ad film production,” said Gulati.