Arvind Limited proudly announces a strategic collaboration with His Highness, Dr Lakshyaraj Singh Mewar of Udaipur, as the brand ambassador for Primanté, its premium suiting & shirting brand, enhancing its global and domestic reach.
Maharaj Kumar Sahib Dr. Lakshyaraj Singh Ji Mewar of Udaipur is a versatile individual excelling in philanthropy, education, sports, business, TED talks, and various Guinness World Records. Dedicated to noble causes from youth, he tirelessly champions public service with passion and selflessness.
His Highness Dr Lakshyaraj Singh Mewar of Udaipur said, “I am honored to collaborate with Arvind as the brand ambassador for Primanté Luxury Fabrics. This partnership not only represents a union of heritage and innovation but also signifies our collective dedication to elevating the standards of luxury and sophistication in the realm of fashion. Together, we embark on a journey to inspire a lifestyle that embodies timeless elegance and refinement.”
Kulin Lalbhai, Executive Director, Arvind Ltd said, “We are pleased to welcome Dr Lakshyaraj Singh Mewar of Udaipur to the Primanté family. His association with our brand not only reinforces our commitment to excellence but also sets the stage for exciting collaborations and innovations in the luxury fashion space.”
Primanté offers sophisticated fabrics like Australian Merino wool and Egyptian Giza cotton in suiting and shirting. Their range includes Super 120s to Super 200s blends with Silk, Mohair, and more. The collection extends to tweed jackets, business coats, and shirting with high-quality standards. Find Primanté at “The Arvind Stores” and Multi-Brand Outlets.
This collaboration elevates Primanté to the elite class of luxury fabrics, showcasing innovation and Italian-inspired designs that redefine sophistication.
