India: Ashwin Sheth Group, a luxury real estate leader in MMR, marks 38 years with rebranding for 3x growth, new metros. New logo and vision showcase commitment to quality, design, and customer well-being.
Ashwin Sheth Group partnered with chlorophyll for a new brand identity, featuring the ‘A’ and ‘S’ letters in the logo. It symbolizes the commitment to creating spaces reflecting customers’ worlds. The tagline, “Our world reflects your world,” emphasizes understanding and fulfilling customer desires.
Ashwin Sheth, Chairman and Managing Director, Ashwin Sheth Group, commented “India’s real estate market has long been a key driver of economic growth, significantly contributing to the country’s GDP. As Mumbai leads the luxury market and the real estate industry experiences positive momentum, we decided this was the perfect time for us to move onto the next level. Our rebranding marks a significant milestone in our journey, reflecting our commitment to creating spaces that resonate deeply with our customers’ aspirations. With sales reaching ₹1486in FY23-24 and maintaining a remarkable three-fold growth trajectory, our financial year 2023–24 has been exceptional. This is just the beginning. Looking ahead, we are focused on redefining urban living through innovation, sustainability, and expansive community-building. With the new vision and brand identity my team is calling it Ashwin Sheth 2.0”.
Prabhakar Azad, Chief People and Process Officer, Ashwin Sheth Group, added, “Our commitment to employee centricity and our deeply ingrained values are the cornerstones of our company’s success. By integrating SAP, HONO, Smart APP, and SFDC, we are transforming our operational efficiencies to consistently exceed customer expectations moving towards being a tech-driven company. In FY23-24, Ashwin Sheth Group was recognized as one of the preferred companies for its pay cycle. We are devoted to attracting and hiring the industry’s top talent, ensuring our leadership team sets the benchmark in expertise and industry-leadingbusiness practices. We are also dedicated to fostering a world-class culture and offering exceptional growth opportunities for our outstanding talent, which will in turn help us scale greater heights.”
Bhavik Bhandari, Chief Sales and Marketing Officer, Ashwin Sheth Group, stated, “Driven by an insatiable passion for innovation, Ashwin Sheth Group redefines luxury through deep contextual understanding.As we embark on a future journey of expansion, Ashwin Sheth 2.0 signifies our dedication to providing not just homes but also an understanding of your desires, needs and aspirations. We are aggressively expanding in the Pan MMR region and we will be soon launching projects in Kandivali, Borivali, Sewree, Juhu, 7 Rasta, Marine Drive, Nepean Sea Road, Goregaon, Thane, Mulund, and Mazagaon. We will be soon foraying into cities like Bangalore, Pune, Delhi (NCR), Chennai, Hyderabad and Goa.Our focus remains on prime locations, meticulous planning, innovative design, and unparalleled quality. Our rebranding is more than a new identity; it marks our commitment to designing holistic lifestyles that reflect the essence of our customers. As we continue to innovate and grow, we are poised to deliver unmatched value and exceptional experiences, solidifying our position as market leaders in the real estate sector. As part of CMD’s vision and business expansion, the company plans to be among the top 10 leading real estate players in India in the next 4-5 years”.
Commenting on the new brand identity, Kiran Khalap, Co-Founder and Managing Director, chlorophyll brand & communications consultancy, commented, “Real estate in India is characterized by only a handful of pan-Indian brands. Given Ashwin Sheth Group’s ambition to become one, chlorophyll needed to use its rigorous process (ideantity™) to understand the pan-Indian mindset. A surprising insight emerged, true luxury involves a true understanding of a buyer’s needs, something that the Ashwin Sheth Group excelled at. This led us to express the brand’s meaning in a startling visual (where A and S were mirror images) with the brand line: Our world reflects your world. We believe this ideantity™ is the quickest way to find a place in the most expensive real estate on earth: human memory!”
The company plans to explore new growth drivers like land acquisitions, joint ventures, redevelopments, and more. It is also broadening its product portfolio to include residential, commercial, township, villas, retail, mix-use properties, farmhouses, coworking spaces, second homes, and warehousing.
With ambitious expansion plans, ground-breaking sustainability initiatives, and the prospect of an impending IPO, ASG is poised to elevate its legacy in the Indian real estate landscape.
