Mumbai: The Coca-Cola Company India is celebrating 50 years of Maaza serving India with its signature taste of aam. Since its launch in 1976, Maaza® has become deeply intertwined with India’s love for mangoes, building a legacy rooted in great taste, childhood nostalgia, and moments that feel distinctly Indian.
For five decades, Maaza® has remained a familiar presence across generations — from summer afternoons and family gatherings to small everyday celebrations. Over time, the brand has evolved beyond being just a beverage to becoming synonymous with the indulgence of a homegrown mango experience that continues to feel both comforting and memorable.
As Maaza® marks this milestone year, the celebration extends beyond the brand’s journey itself. The 50-year legacy also pays tribute to the larger ecosystem that has shaped Maaza® over the years — from Indian farms and mango growers to consumers who have made the brand part of their lives, and the many hands behind every sip.
Sunainika Singh, Senior Director, Marketing – Nutrition, Coca-Cola India and Southwest Asia said, “Maaza® has spent half a century earning a place in the lives, shelves and memories of Indians. It has been there in summer holidays and family gatherings, in post-lunch Sunday desserts and festive spreads, in moments too small to photograph but too good to forget. What makes Maaza® extraordinary is that it has remained, through every decade, completely itself: honest, indulgent, and the closest feeling to enjoying a mango experience. That trust is 50 years in the making, and it is the only foundation we need for the next 50.”
Maaza® has continued to evolve with changing times while staying rooted in the taste and experience that made it a household favourite. From iconic campaigns such as ‘Taaza Mango, Maaza® Mango’ to culturally resonant campaigns like ‘Maaza® Ho Jaaye’, the brand has consistently celebrated consumers’ enduring love for mangoes and the small, deeply personal moments that shape everyday life.
Ogilvy India Chief Creative Officer Sukesh Nayak said, “Maaza® has always stood for the joy of mangoes, not just as a fruit drink but as a feeling people grow up with. As we mark 50 years, it’s about celebrating that emotion and everything that brings it to life, in every sip.”
Beyond campaigns, Maaza®’s relationship with mangoes begins at the orchards and farming communities behind every bottle. Through Coca-Cola India’s Project Unnati, the company has partnered with fruit farmers across states and union territories, introducing sustainable agricultural practices such as ultra-high-density plantation and drip irrigation systems. These initiatives have helped improve fruit quality, increase yields, and strengthen India’s mango-growing ecosystem through a long-term grove-to-glass approach.
As Maaza® enters its second half-century, the brand remains committed to celebrating the joy, familiarity, and indulgence that have defined its journey for the last five decades. Through the year, Maaza® will continue celebrating mangoes through stories, experiences, and moments rooted in culture and everyday life while staying true to its core identity.
