Delhi: Lumikai has led an approximately $400K pre-seed funding round in Meta Fashion, a new-age digital fashion platform building what it describes as the “Zara for the Virtual World”. The round also saw participation from prominent angel investors including Big Bets, the family office of Anton Gauffin, founder of HUUUGE Games, along with Akshat Rathee and Pratham Mittal.
Founded in 2022 by 19-year-old entrepreneur Arjun Goel, who previously appeared on Shark Tank, Meta Fashion designs and develops digital fashion items for user-generated content (UGC) platforms such as Roblox, Fortnite, Grand Theft Auto, and ZEPETO. Arjun is joined by co-founder Sanjay Goel, a NIFT Delhi alumnus with more than two decades of experience across consumer tech, manufacturing, and exports, including two startup exits, one of which was acquired by Paytm.
The company is also building its original IP game, Glam Girls, for Roblox. In addition, Meta Fashion has launched a consumer D2C line that converts best-selling virtual fashion items into physical products for superfans.
At the centre of Meta Fashion’s platform is a proprietary AI-native “fast fashion” engine for digital assets. The technology uses AI-powered styling and creation tools to analyse live marketplace trends and demand signals, helping accelerate asset creation, improve discovery, and drive higher conversion across virtual marketplaces.
To date, Meta Fashion has sold more than 2.5 million virtual fashion items on the Roblox marketplace, generating approximately $300K in gross merchandise value while operating at a reported 92% gross margin. Global brands such as Walmart have also partnered with Meta Fashion to bring real-world products into digital environments.
The company’s dress-up game, Glam Girls, launched in beta on Roblox in late 2025 and has already attracted over 100,000 paying users without any marketing spend. The platform reports that 75% of its users are female, while 50% are above the age of 18.
The broader UGC ecosystem, including platforms like Roblox, Fortnite, and ZEPETO, continues to emerge as a significant growth category for entertainment, digital commerce, and IP creation, particularly among Gen Z and Gen Alpha audiences. Roblox alone reported 150 million average daily active users and $6.8 billion in annual bookings in 2025, while paying out over $1.5 billion to creators during the year.
Speaking about the funding round, Arjun Goel, Co-founder and CEO of Meta Fashion, said, “I’ve been creating on Roblox since I was 15, and I’ve watched it grow from a children’s gaming platform into one of the most powerful consumer ecosystems in the world. With Meta Fashion, we want to build the definitive consumer IP company for these new platforms, one that combines taste, speed, and a digital-to-physical flywheel that no traditional brand can replicate. Lumikai backed our vision from day one, and their depth in this ecosystem makes them the right partner to build this with.”
Aditya Deshpande, Principal at Lumikai, added, “We first came across Arjun’s work while tinkering on Roblox. His virtual items stood out in the marketplace with a level of taste that was hard to miss. What sets Arjun apart is a rare combination of foresight to pre-empt aesthetic trends on UGC marketplaces and the commercial discipline to convert that signal into a profitable, capital efficient operation. Meta Fashion sits at the intersection of two trends that drive our thesis on the space: the rise of UGC platforms as the next generation of consumer entertainment and the professionalization of creators on these platforms into real, venture-scale businesses. We’re truly thrilled to partner with Arjun.”
