Mumbai: Asian Paints lit up the Bandra-Worli Sea Link in a spectacular display of colour to mark its new role as the Official Colour Partner of the Board of Control for Cricket in India (BCCI) for India’s Home Cricket.
The illumination, a first-of-its-kind for the paints and décor category, featured a dynamic sequence of hues from Asian Paints’ palette of over 5,300 shades, reflecting the vibrancy, energy, and emotion cricket evokes across the nation. The activation celebrated Team India’s spirit, using colour to connect fans, the game, and the brand.
“The Sea Link represents movement, progress, and connection—values that resonate deeply with Indian cricket and Asian Paints’ journey,” the release read. Designed as a public celebration, the installation allowed Mumbaikars to witness the partnership announcement in a bold, unmissable way.
As India’s leading authority on colour and décor innovation, Asian Paints continues to set benchmarks in creating immersive, culturally resonant experiences that blend art, emotion, and storytelling.
