Asianet Digital Network Private Ltd, a fully owned subsidiary of Asianet Satellite Communications Ltd launched Asianet Smart Magic Box, a hybrid set top box , the first MSO in the country to launch a 4K UHD hybrid set top box, powered by Android TV on April 29th. The company is also bringing to the market, Asianet LED TV – television sets with SD, Full HD and 4K smart TVs from 32” to 65”.
Asianet Smart Magic Box – a hybrid set top box on Google Android TV platform with 4K Ultra HD Streaming Media Player with the Google Assistant & Google cast built-in with Dolby and Dolby Plus audio not only delivers conventional linear TV channels but also facilitates Streaming Video and Online Games from various apps.
As more Video content is available over Internet there is a growing demand to view the Online Video content and Play Online games on a large screen like TV.
On the occasion of the launch of Asianet Smart Magic Box , Mr. G. Sankaranarayana, President and Chief Operating Officer, Asianet Digital Network Pvt Ltd said “As a leading Digital TV service provider in the country, Asianet Digital Network Pvt Ltd has been delivering Linear television channels for the past 25 years and now we would like to provide Online Entertainment (Video and Gaming) to our subscribers using Asianet Smart Box in a very affordable way rather than a need to reinvest in a new smart TV”. He further said “We are proud to have Android TV as the Operating System for Asianet Smart Magic Box enabling our subscribers to access over 3000 apps including games using the Google Assistant which delivers content based on Voice Commands making content search easier.”
Commenting on the launch, Mr. Pranab Mookken, Head Android & Play Partnerships, Google India said, “Android TV is aimed at offering a great content-first experience, facilitating an engaging viewing journey with content from multiple apps right on a user’s TV home screen. We are happy to collaborate with Asianet Digital network on this journey.”