India: Mumbai’s Asymmetrique agency has named Urvashi Khanna as Vice President for Content and Brand Solutions today.
Urvashi, with 15+ years of industry experience, excels in crafting engaging content strategies that boost brand engagement throughout the customer journey. Starting as a journalist at UTVi, she progressed to roles as a creative director and producer at top advertising agencies, creating content for esteemed clients such as MTV, Channel V, Bindass, and Disney. Notable brands she has worked with include Jeep, OPPO, Nestle, Citi Bank, and Eros Now.
Founder and Managing Director, Nitin Gupta said, “We are delighted to welcome Urvashi to our team. Urvashi possesses a strong understanding of the changing content landscape. Her experience in mapping customer journeys and translating them into captivating creative and content strategies will be instrumental in propelling our future growth.”
Urvashi Khanna, Vice President Brand and Content Solutions, Asymmetrique quoted, “We are living in the most dynamic times where innovative storytelling; influencer marketing & new age media platforms are defining consumer behavior. And now with AI, blockchain, Web3 – the content economy is seeing a boost where rewards & results are instant yet indeterminate, and brands need to challenge their own consumer-content matrix more frequently. I am excited to be part of this change & with the talented teams at Asym, I am sure we will create an ecosystem that will disrupt how content finds its place in the digital era of brand building & communication.”
Throughout her career, Urvashi has received numerous industry accolades. Notably, she was recognized as a top global content executive by K7 Insights and was shortlisted for her work on the “Jeep Bollywood Trails” at the HX awards. Her “Teacher’s Genuine Stories” campaign won the best marketing campaign at the Spiritz Achievers Awards and was honored as Best Branded Content Of the year at the 2020 OTT & Digital Marketing Innovation Awards.
