Mumbai : ATKT.in, a platform for youth, has assigned Archer Frères Communications, full-service public relations (PR) and communications firm, to provide them with professional direction for image building, plan media relations and manage content across corporate communications and brand PR.
ATKT.in, established in July 2016, is a platform which enables youth who are talented in the arts – performing arts, fine arts, literary arts – to find their audiences and grow into future legends. It showcases talent on its platforms in the form of videos, imagery and text. It has currently over 1400 videos on its YouTube channel spanning music, dance, comedy, performance poetry, rap, beatboxing, theatre and more, which has over a million views per month. The content is then distributed via social media platforms like Facebook and Instagram, with a reach of over 6 million youth every month.
Commenting on this association Prashant Sardesai and Saurabh Kanwar, Co-founders of ATKT.in, said: “It is our pleasure to welcome Archer Frères Communications as our public relations and communications advisor. We are looking at exploring newer ways of targeting our audience, therefore our association with Archer Frères Communications is very essential. I am sure our partnership will take the brand and the business forward.”
Jaideep Shergill, Co-founder of Archer Frères Communications, added: “We are excited by the association with ATKT. This is a very interesting space to be part of and it is also a unique business model. We look forward to powering the brand ahead and assist in it meeting its business objectives.”