MUMBAI: atlys, a visa processing platform, has unveiled its first-ever brand campaign, marking a major milestone for the company. The campaign looks to encapsulate its dedication to delivering on its promise—“Visas on time, guaranteed”.
It speaks directly to a new generation of travelers who value convenience and efficiency, ensuring peace of mind for anyone planning their next adventure.
Featuring two ads, the campaign spotlights the often awkward moments travelers face when immersing themselves in new cultures. These scenarios look to highlight atlys’ ability to simplify one of the most stressful parts of international travel — getting a visa on time. While the onus of adopting the local cultural norms, is on the travelers themselves!
In The French Menu, an Indian couple is baffled by a French waiter at a Parisian café, rattling off the menu in rapid French. As the couple exchange helpless glances, the punchline lands with the voiceover: “Learning the local language—on you. Getting your visa on time—on us.”
The second ad, The Man in Japan, takes place in a traditional sushi restaurant in Japan, where Brij, an Indian traveler, struggles with chopsticks. Just as he finally manages to pick up a piece of sushi, it slips and lands awkwardly on the table much to the amusement of a local Japanese patron. The voiceover follows: “Learning to use chopsticks—on you. Getting your visa on time—on us.”
“Our first brand campaign is a statement of intent of what we stand for — making sure that your visa is never the thing holding you back. While travel can be full of surprises, we want travelers to know they can always count on us for a seamless visa process. It’s about more than just logistics; it’s about delivering peace of mind. So you can focus on spending time on the more fun stuff, like picking up local cultural norms and practices” said Santosh Hegde, head marketing atlys.
The films open with visuals — Paris’ Eiffel Tower and a street in Tokyo—setting an immediate scene for global travelers. The lighthearted tone, paired with quick cuts and close-ups, enhances the humor and relatability of the moments, ultimately reinforcing atlys’ core message: while travel has its challenges, getting your visa on time doesn’t have to be one of them.
The campaign will be launched on YouTube and leveraged across atlys’ owned social media channels to engage global audiences. With its humour and relatability, it is designed to resonate with frequent international travelers and digital nomads, reminding them that while travel has its challenges, their visa will always be on time with atlys.
