Integrated media strategies gain importance as channel synergy drives 43% campaign impact: Kantar
Mumbai: The strongest campaigns do more than entertain. They connect with consumers through familiar human truths, embed the brand naturally...
JioHotstar elevates Sumedh Inje to Director – Product Revenue Strategy
Mumbai: JioHotstar has promoted Sumedh Inje to Director – Product Revenue Strategy, strengthening its leadership team as the streaming platform...
Amit Chhangani joins Salesforce as Regional Vice President, Partner Business after 12 years at Google
Singapore: Amit Chhangani has joined Salesforce as Regional Vice President, Partner Business, bringing to a close a 12-year tenure at...
WPP Media appoints Kartik Lakshmanan as Group Head – Reservation Buying
Mumbai: WPP Media has strengthened its leadership team with the appointment of Kartik Lakshmanan as Group Head – Reservation Buying,...
EXL to acquire iMerit to expand enterprise AI and foundation model capabilities
Mumbai: EXL, a global data and AI company, has announced a definitive agreement to acquire iMerit, a company specializing in...
Blue Buzz joins PR Boutiques International to expand global advisory reach
Mumbai: Blue Buzz, a Mumbai-based reputation and brand advisory firm, has joined PR Boutiques International (PRBI), a global non-profit network...
When Data Becomes a Lifeline: Anupriya Acharya on the Creative Data Lions at Cannes 2026
On a warm evening on the French Riviera, as the 2026 Cannes Lions Festival of Creativity handed out its most...
Malaysia Airlines continues building brand around meaningful and hospitality-led travel experiences: Dersenish Aresandiran
Malaysia Airlines this year entered into a partnership with IPL franchise Mumbai Indians, India’s biggest and most successful cricket franchise,...
Cannes Lions Day Three crowns Peru and Puerto Rico with top grand prix
Mumbai: Cannes Lions International Festival of Creativity has announced the winners across the Creative Data, Media, Direct, PR and Social...
No Day 3 Cheer for India at Cannes Lions 2026
Mumbai: India went without a win on the third day of the Cannes Lions International Festival of Creativity, failing to...
