According to TAM Sports Report, on comparison of Commercial Advertising on TV for IPL 15 and IPL 14 for the first 39 matches, the ad volume per channel increased by 5% during IPL 15 compared to same number of matches in IPL 14.
In the 5th week of IPL 15, tally of category grew by 10%, advertisers grew by 5%, whereas count of brands showed marginal growth of 1% compared first 4 weeks of IPL 15.
Four categories were common among Top 5 of IPL 15 and IPL 14. Ecom-Gaming was on top in both the IPL.
During IPL 15, the Top 5 categories collectively contributed 39% of overall ad volumes.
In terms of advertising, Sporta Technologies topped with 7% share during IPL 15. Top 5 advertisers contributed more than 20% share of ad volumes during 39 matches of IPL 15.
Sporta Technologies, Think & Learn and K P Pan Foods were common between IPL 15 and IPL 14.
Among the Leading Advertisers under Top 5 Categories in IPL 15, Sporta Technologies led the Ecom-gaming, K P Pan Foods led the Pan Masala, Think & Learn led the Ecom-Education, Dreamplug Technologies led the Ecom Wallets and Fashnear Technologies led the Ecom-Online Shopping.
Dream11.com was the top advertised brand during both IPL 15 and IPL 14. It was the only common brand among the Top 5 in both IPL.
Top 5 brands contributed 22% share of ad volumes during 39 matches of IPL 15.
15+ new categories appeared in 39 matches of IPL 15 compared to IPL 14.
Among the new categories, Corporate/Brand Image topped the list followed by Ecom-Auto Rental Services.
10-20 seconds ads were utilized the most during commercial breaks, followed by 21-40 seconder ads.