Mumbai: Axis Bank has selected Terminal 2 of Mumbai Airport to target affluent travellers for promoting their latest offers on credit cards.
As the market unlocks and Mumbai airport is witnessing the reinstatement of premium travelers. Axis Bank, one of the leaders in BFSI category made the first move post-unlock to embark on a trail of targeting affluent fliers at Mumbai International Airport. Axis Bank in partnership with Times OOH, the advertising partner for Mumbai airport, choose the most prominent and premium location to place an eye-catching promotion display in the domestic departure retail area. Beautifully designed in bank’s brand colors the zone gives a feel of Axis Bank as soon as you enter the area. An ROI led campaign promoting the latest offers available on the credit card for the flyers including benefits like complimentary access to lounges. Advertising at the airport allows Axis Bank to target the right customers in the right frame of mind, hence, the promo location plays an important role in promoting the message.
“We are proud to partner with Axis Bank in delivering such impactful activation exercise. It can help them in generating sales and profitability through such a targeted positioning to attract niche audience. It is our constant endeavor to understand our client’s marketing objective and then provide them with appropriate solution.” said Sumit Chadha, Times OOH.
Times OOH offers comprehensive media solutions across Airports, Metro and Street furniture in India and Mauritius.