Ayekart, an integrated digital technology platform for the food and agri value chain, has appointed Anand Mugad as its Chief Marketing Officer. This move aligns with the company’s aim to strengthen its leadership team and lead the scaling-up of marketing, communication, and brand building for further transformation and innovation in business during this growth phase of Ayekart.
Commenting on the announcement Debarshi Dutta, CEO & Co-founder of Ayekart, said, “We are delighted to welcome Anand as a part of our leadership team. His extensive marketing and communications experience in domestic and global companies will add value to Ayekart in brand building. With Anand’s vast experience and expertise, Ayekart looks forward to accelerating its growth and enhancing its reputation as a leading provider of digital solutions for traditional businesses and the agricultural value chain.”
Anand brings with him over 24 years of experience in corporate communication, marketing, and business development, having worked with renowned companies such as DBS Bank India, Axis Bank, ICICI Bank, and Nestle India.
Before joining Ayekart, Anand was Vice President-Group Strategic Marketing and Communications at DBS Bank India. He played a pivotal role in enhancing the bank’s corporate reputation through effective communication strategies. At Axis Bank, he was instrumental in establishing the Corporate Communications Department, where he managed the PR function of the bank and its subsidiaries. Anand also gained extensive experience working with ICICI Bank and Nestle India.