New Delhi: Ayurveda-inspired luxury baby care brand Baby Forest has launched its latest digital campaign, “Softness, Sealed with Ayurveda,” to promote its flagship Khilta Mukhra Baby Face Cream, reinforcing the importance of dedicated facial care for babies while combining the principles of Ayurveda with modern skincare science.
The campaign is built around a key parenting insight—that while parents care for every part of a baby’s skin, the face is often the first place where changes in softness, dryness and comfort become noticeable. Through two digital films, “You Notice First” and “Cheeks Everyone Loves,” the brand captures everyday mother-child moments, highlighting how attentive observation and instinctive care guide parents’ decisions.
The campaign also seeks to raise awareness about the unique skincare needs of a baby’s face, which is frequently exposed to milk, drool, kisses and air-conditioned environments, making it more susceptible to dryness. Baby Forest positions Khilta Mukhra Baby Face Cream as a specialised solution that blends traditional Ayurvedic ingredients with scientifically backed skincare.
Commenting on the campaign, Gagan Agarwal, Founder & CEO, Baby Forest, said, “At Baby Forest, we believe that baby care is built around small moments of attention – a mother’s touch, a parent’s observation, and the instinct to choose what feels right for their child. With ‘Softness, Sealed with Ayurveda’, we wanted to highlight that a baby’s face deserves extra care and that a distinct, trusted product formulation is required for that. Our endeavour has always been to combine the trust of Ayurveda with modern parenting needs, creating products that are safe, gentle, and purposeful.”
Inspired by Ayurvedic traditions and supported by modern skin science, the cream is formulated with ingredients including saffron, licorice, shea butter and honey. According to the company, the lightweight formula is designed to support the skin’s natural barrier, deliver up to 48-hour hydration and provide nourishment without leaving a heavy residue. The product also features a non-comedogenic, hypoallergenic formulation and carries a 99% USDA BioPreferred certification.
As part of its integrated marketing strategy, Baby Forest is amplifying the campaign through a digital-first approach involving parenting influencers, key opinion leaders, paediatricians and dermatologists. The brand is also expanding consumer outreach through major e-commerce platforms including Amazon, FirstCry and Nykaa, alongside targeted sampling initiatives on quick-commerce platforms such as BlinkIt, Swiggy Instamart and select premium DLF residential communities.
With the campaign, Baby Forest aims to strengthen awareness around specialised baby facial care while reinforcing its positioning as an Ayurveda-inspired brand catering to the evolving needs of modern parents.
