Bengaluru: Edible oil brand Sunpure, the flagship brand of MK Agrotech (a Masoom Group company), has unveiled a new multimedia brand campaign celebrating its 30-year journey in India while announcing the launch of Sunpure Champion Refined Canola Oil, as it strengthens its portfolio of healthier cooking solutions.
Featuring actor Kiccha Sudeep and National Award-winning actress Priyamani, the campaign highlights Sunpure Refined Sunflower Oil, positioned as India’s only Physically Refined Sunflower Oil. The initiative celebrates the brand’s three-decade association with households across South and West India, reinforcing its focus on purity, quality and trust.
Built around the tagline “Sunpure Ellide, Santhosha Allide” (Where there is Sunpure, There is Happiness), the campaign showcases everyday family moments through nostalgic storytelling and a memorable jingle, underscoring the emotional connection the brand has built with consumers over the years.
The association with Kiccha Sudeep also aligns with the actor’s own three-decade-long career in the entertainment industry, while Priyamani’s presence aims to strengthen the campaign’s appeal among modern Indian families.
Alongside the campaign, Sunpure has expanded its edible oil portfolio with the launch of Sunpure Champion Refined Canola Oil, a premium offering rich in monounsaturated fatty acids (MUFA) and Omega-3. Designed for health-conscious consumers, the oil features a neutral taste and aroma suitable for a wide range of Indian cuisines.
Speaking on the occasion, Mannan Khan, Director, Masoom Group, said, “This year marks a significant milestone in Sunpure’s journey as we celebrate 30 years of serving millions of families with products they trust every day. Our new campaign is a celebration of that enduring relationship and the values that have shaped our brand-purity, quality, care, and togetherness. Kiccha Sudeep and Priyamani are personalities who enjoy immense credibility and emotional connect with audiences across our key markets, making them the perfect ambassadors for Sunpure. We are equally delighted to introduce ‘Sunpure Champion Refined Canola Oil’, reaffirming our commitment to offering innovative, healthier cooking solutions that cater to the evolving preferences of today’s consumers while remaining rooted in the trust we have built over the last three decades.”
sharing the creative thought behind the campaign, Farrah Khan, Director, Masoom Group, said, “The catchy jingle and the tagline, ‘Sunpure Ellide, Santhosha Allide,’ is the emotional heart of the film. Together with Kiccha Sudeep and Priyamani, the film celebrates the happiness that great food and togetherness bring into every home. We wanted audiences to smile, reminisce and instantly relate to the story, because that’s what Sunpure has represented for millions of families over the years.”
Beginning this month, the campaign will be rolled out across television, cinema, digital and social media platforms, supported by an integrated marketing programme spanning outdoor, print, radio and in-store branding across key markets.
The launch of Sunpure Champion Refined Canola Oil further reflects the company’s focus on product innovation, as it seeks to address evolving consumer preferences for healthier cooking alternatives while reinforcing Sunpure’s position in India’s edible oil market.
