Mumbai: Bajaj Electricals Limited – India’s leading consumer appliances brand has launched a multimedia campaign around the central thought ‘Cools like ice. Looks so nice!’. The new TVC film aims to connect with Indian consumers looking for a pleasant and aesthetic summer experience. The latest range offers superior room cooling and features GOOD DESIGN® Award 2021 winning model ‘Bajaj TMH36 Skive Tower Air Cooler’.
Conceptualised by McCann World group India, the TVC creatively depicts a drone camera view navigating through a range of landscapes. The camera view starts atop the mountains, cascades down snow-clad trees into a long valley beneath them, cruises through heavy clouds and fog towards a frozen lake and waterfall, and eventually reveals the range of Bajaj Air Coolers. A poetic voiceover supports this captivating visual, drawing parallels of cool and enchanting places with the new range of Bajaj Air Coolers that offers superior cooling technology and modern design.
Air Coolers are a cost-effective and smart way to beat the heat in India. Air coolers are usually used in a ventilated room, pulling fresh air from outside the room to cool it down, making the room cool and comfortable. With consumers spending ample time indoors over the last two years, there has been an increased demand for stylish home appliances with a modern design, making Bajaj Air Coolers a must-have appliance this summer.
Commenting on the brand film, Krishna Raman, Business Head of Consumer Products at Bajaj Electricals Limited, said, “The pandemic forced consumers to stay indoors for most parts of the past two years where they realised the importance of having a better quality of life at home. This led to an increased focus on the aesthetic appeal of the products while having a solid functionality. At Bajaj Electricals, we have capitalised on this shift in consumer preference and offered products that have the best of both worlds. As a testament to this and ahead of the blistering summer season, we have launched a new range of air coolers, and our new brand film plays a key role in demonstrating both the aesthetic features and functional benefits to the end consumer. We are sure the brand film will strike a right chord with our consumers and ultimately increase consideration for our cutting-edge products.”
Ashish Chakravarty, Executive Director & Head of Creative, McCann Worldgroup, added, “Cold destinations often bewitch the mind and capture one’s senses with their beauty and feel. Bajaj Air Cooler campaign idea demonstrates, how easy it is to get feel of cold places in the comfort of your home especially during scorching summers. With mesmerising visual storytelling, supported by products high on aesthetics and technology innovation, this campaign is designed to appeal to aspirations of new age consumers”
