Mumbai : Sony Pal, the newly launched channel from Multi Screen Media (MSM), has announced the launch of a fiction show ‘Yeh Dil Sun Raha Hai’. A Balaji Telefilms production, the show will be premiered on October 16, 2014, and will air from Monday to Saturday at 7 PM.
Set in the city of Patna, ‘Yeh Dil Sun Raha Hai’ charts the journey of Poorvi (played by Aparna Dixit), the daughter of a senior government employee, and Arjun (played by Navi Bhangu), the spoilt son of a local coal mafia. Initially, Poorvi and Arjun can’t see eye to eye, but steadily get drawn towards each other and eventually, go on to combat all odds and family antagonism for their love. Unfortunately, they are destined to live apart.
Anooj Kapoor, Senior EVP and Business Head, Sony Pal & SAB TV, said, “We are extremely thrilled to join hands with Ekta Kapoor – the lady who has revolutionised Indian television. ‘Yeh Dil Sun Raha Hai’ marks another milestone for the channel. At Pal, our endeavour is to present shows that not only celebrate womanhood, but are also engaging and relatable to the modern woman. We are confident that this show will further strengthen our primetime.”
Ekta Kapoor, Joint Managing Director, Balaji Telefilms, said, “We are all geared up for yet another interesting show which presents an exceptional love story. Through this story, we want to show our viewers how the relationship between two individuals survives the test of time. I am extremely delighted to start this relationship with Pal, and I am sure, with the launch of ‘Yeh Dil Sun Raha Hai’, we will create magic on Indian television.”