Mumbai: Monsanto, the leading global provider of technology-based solutions and agricultural products, has awarded the advertising mandate duties for its hybrid Corn seed brand ‘Dekalb’ to Bang in the Middle after the pick review . The agency is tasked to create a multimedia campaign to increase the brand awareness of ‘Dekalb’.
Monsanto is a leading global provider of technology-based solutions and agricultural products that improve farm productivity and food quality. It remains focused on enabling both small-holder and large-scale farmers to produce more from their land while conserving more of our world’s natural resources.
Commenting on the win, Govind Agarwal (Branch head) says, “It is very satisfying to win the communication mandate of Monsanto, coming from a young office and even younger team. We are very excited to partner Monsanto. Its our fresh insightful approach that made the communication solution liked by the client”
Bhushan Pandit (ECD), said, “Working for a brand that works with farmers is not the easiest thing to do. We spent many hours chatting with them, and I am very excited to become a part time farmer with the consumers of ‘Dekalb’. We hope to break the campaign soon”
“Bang in the Middle” handles the duties for INOX Leisure, TimesPro, Times Second Wind, Mumbai Duty Free, Mahindra First Choice, Amira Basmati, Home Credit, VNL, Dulux, The Chef’s Bowl, Waffle Wallah, Living Media among other brands.