Mumbai: The World’s largest and future ready television audience measurement service in India crosses another milestone in its history.
BARC India has received the Registration for operating as Television Rating Agency from the Information and Broadcasting Industry. With this BARC India is now the only registered television audience measurement system in India as TAM is yet to apply for the same.
It may be noted that BARC India has faced some resistance from I&B Ministry for commencing their services with out acquiring the necessary registration, which was sorted out with an excuse at higher level.
The Statement issued by BARC India to tvnews4u.com said that “We are happy to announce that BARC India, a Joint Industry Body (JIB) has been granted Registration for operating as Television Rating Agency under the Policy Guidelines for Television Rating Agencies in India by the Ministry of Information and Broadcasting”.
“BARC India is happy to have the support of all its stakeholders – broadcasters, media agencies and advertisers in our Journey so far since April 2015, when we launched with Wk 16 Data Reporting 10,760 HHs (1L+ C&S) and later in June 2015 when we published Wk 21 Data Reporting 47,293 Individuals” the statement added.
BARC India is a Joint Industry Body set up in India in 2012 with the specific purpose of designing, commissioning, supervising and owning India’s Television Audience Measurement System.
BARC India is a joint venture bringing together the three key stakeholders in Television Audience Measurement, Broadcasters, Advertisers and Advertising & Media Agencies. Their respective apex bodies, the Indian Broadcasting Foundation (IBF), the Indian Society of Advertisers (ISA) and the Advertising Agencies Association of India (AAAI), represent the three industries.
The three way alliance will ensure that the sizable resources – financial as well as intellectual, required to mount such a massive, continuously running initiative are made available within a robust, transparent and accountable governance framework. Stakeholders, in India and around the world, would enjoy uninterrupted access to comprehensive, accurate, reliable and timely television audience measurement system