Mumbai: The Broadcast Audience Research Council (BARC) India has partnered with an applied AI and Machine learning software and services company, Quantiphi to launch new analytics solution BIO GEC.
Announcing the partnership with Quantiphi, BARC India Chief Executive Officer Partho Dasgupta tweeted, “Happy to announce this collaboration – we are partnering with #AI experts for both internal processes and insight products – part of our segway journey from just data to insights.”
Quantiphi is specialised in Viewership Analytics that helps in understanding the emerging trends in viewer segments, know their content preferences, gain insights into content discovery patterns and know when and where to find them. Its Content Feature Analysis decodes the hidden features in your content – characters, emotions, locations end explores what elements work and compare them with the viewer ratings. Quantiphi’s media analytics solution, Athenas Owl, delivers hi-def content meta tags, at scale. Do more with your content. Using AI. The BIO GEC analytics solutions will include all these features to offer content level insights and enable qualitative study for the GEC genre.