As per the data released by the Broadcast Audience Research Council (BARC), CNN-News18 has reaffirmed its stronghold in the English News segment, securing a remarkable 30.6% market share on the Counting Day of assembly elections held across Rajasthan, Madhya Pradesh, Chhattisgarh, and Telangana on December 3, 2023.
Positioning itself as the number one choice of viewers for comprehensive Counting Day coverage, CNN-News18 outperformed its competitors in the genre. Republic TV secured the second position with 25.4% market share, which was followed by Times Now at 23.6%. India Today TV was on the 4th position with a market share of 12.9%. (Source: BARC | Metric: Market Share | TG: 15+AB | Period: 3rd December (24 hrs) | Market: India)
The resounding success of CNN-News18 on Counting Day can be attributed to its special election programming, delivering the quickest and most accurate results, coupled with top-tier anchors like Zakka Jacob, Anand Narasimhan, and Rahul Shivshankar. The channel’s extensive network of reporters across all four states, ensured fastest and most accurate coverage. CNN-News18’s presentation with engaging graphics and insightful explainers, simplified complex trends and data, making it easily comprehensible for the audience.
CNN-News18 is poised to further solidify its position as the unrivalled leader in viewership and comprehensive coverage. With an unparalleled line-up of Prime Time shows and top-notch anchors, the News18 Network delivers programs that offer unique perspectives backed by authentic news. The network’s expansive regional portfolio stands as the country’s largest, commanding leadership across diverse regions in India.
