Chennai: The new entrant in Tamil GEC space from Viacom18, Colors Tamil, had marked its presence in Tamil Nadu market by featuring in the Top 5 GECs list according to the data released by BARC for week 10.
Colors Tamil, launched on 19th February is the youngest channel to enter the Tamil Entertainment Channel market and it has set the ball rolling to play a larger role with a birth in the rating charts among the toppers.
The Channel has garnered 105 GRPs in week 10, while it scored 241 GRPs in Chennai Metro, which is considered as a remarkable achievement for any new entrant, In fact, no other Non Sun Network Channels has crossed 100 GRP mark within the three weeks of its launch in Tamil Nadu market.
Colors Tamil managed to achieve it despite facing distribution related issues in certain pockets of Rest of Tamil Nadu that are getting fixed and the channel sources are hopeful of the numbers growing further once the issue is fixed.
The Channel has introduced very high quality production standards in to all its fiction and non-fiction properties using equipment like Alexa Cameras and 5.1 Dolby Digital Sounds to make its shows look like Cinema.
Colors Tamil airs fiction shows Velunachi at 6:30 PM (mon-fri), Naagini 2 at 7:00 PM (mon-fri), Sivagami at 8:00 PM (mon-fri), Perazhgi at 9:30 PM (mon-fri) and KaakumDeivam Kaaliduring weekends at 7:00 PM. On non-fiction front, it has flagship show ‘EngaVeetuMaaplai” at 8:30 PM (Mon-Fri) and Colors Super Kids during weekends at 8:00 PM.