Cochin: According to the BARC Data unveiled for the Malayalam GEC market for week 15, the Market leader Asianet continued its domination in Malayalam GEC market with 1012 GRP though there is a drop of 116 points when compared to the previous week.
Flowers TV after a brief hiatus has regained its runner up position and becomes the only Malayalam channel to show a progress in GRP with 30 points ahead than its score of 330 points in week 14. The channel has been a consistent No. 2 player in its market with a line up of exciting shows and programes in its prime time band. Telecast of the Indian Film Awards 2018 has played a major role in driving Flowers TV’s progress in week 15 as the program has garnered 5.35 TVR and Comedy Utsavam on Flowers TV bagged 5.21 TVR.
In addition to the above Flowers TV is constantly strengthening its content line up with unique attempts, the channel’s notable shows like Sreekandan Nair’s Guinness world record show under the category “Most questions asked by a TV Talk Show Host in 6 hours” have earned good numbers and audience for the channel.
Taking a look at the positions of other Malayalam channels , Surya TV (325 points) has dropped into 3rd and Mazhavil Manorama (299 points) at 4th place with a decline of 91 and 97 points respectively.
Asianet Plus with 100 GRP stands in the 5th place and Kairali TV is placed at the 6th position with 114 points. Amrita TV however has faced huge drop in total GRP by 16 points and has garnered 28 points in week 15.