In week 26 of the Broadcast Audience Research Council (BARC) India weekly report, Hindustan Lever maintained the top spot among the Top advertisers’ category with 5654.84 (000s secs) followed by Reckitt India with 2616.76 ((‘000 secs)ad volumes. Brooke Bond Lipton Tea maintained the third spot with 1127.32 (‘000 secs) ad volumes, followed by Procter & Gamble with 923.76 (‘000 secs) ad volumes. ITC Ltd, which bagged 5th place last week, stood at fourth spot with 623. 46 (‘000 secs). Cadbury’s India Ltd, which was at the eighth position the previous week, bagged the 5th spot with 602.73 (‘000secs). Amazon online India Pvt Ltd, which stood at the 7th spot last week, claimed the sixth spot with 568.01 (‘000 secs). Procter & Gamble, which was at the fourth spot in Week 25, climbed down three spots and claimed the seventh spot, followed by Ponds India with 537.69 (‘000 secs). Colgate Palmolive India claimed the 9th spot in week 26, and it was at the sixth spot last week. Godrej Consumer Products, with ad volumes of 402.57 (‘000 secs), bagged the tenth spot.
Among the Top brands’ category, Horlicks replaced Dettol Toilet Soaps to claim the first spot with an ad volume of 394.1 (‘000 secs).
Ajio.com bagged the second spot with 331.38 (000s’) ad volumes. Dettol Toilet Soaps stood at the third spot with 329.29 (‘000s) ad volumes. Surf Excel Easy Wash, which was at the third spot in Week 25, bagged the fourth spot this week with ad volumes of 281.44 (‘000s). Lizol, which was at the fourth spot last week, stood at the fifth spot with 257.14 (000s) ad volumes. Amazon Prime Video bagged the sixth spot with 254.69 (000s) ad volumes. Social Message- Star Network, a new entrant last week and stood at 9th spot, claimed the seventh spot with 244.14 (000s) ad volumes. Closeup Ever Fresh stood at the seventh spot with 242.09 (000s) ad volumes, followed by Boost with 241.97 (000s) ad volumes. Clinic Plus Shampoo with 240. 38 (000s) ad volumes.