According to BARC Ratings for week 37, the following are the ranking of Top 10 Brands and Top 10 Advertisers:
Top Brands:
For week 37 we see Dettol leading the top 3 spots for its range of products starting with Dettol Antiseptic Liquid leading the 1st spot with 347 insertions followed by Dettol Toilet Soaps on the 2nd spot with 247 insertions and Dettol Liquid Soaps on the 3rd spot with 207 insertions. For the 4th and 5th spot we have Glow & Lovely Advanced Multivitamin with 178 insertions and Surf Excel Easy Wash with 116 insertions, while the last 5 contenders on this category are WhiteHat Jr. with 114 insertions, Dettol Disinfectant Spray with 107 insertions, Jeevansathi.com with 106 insertions, Disney+Hotstar VIP with 105 insertions, and Colgate Dental Cream with 105 insertions.
Top Advertisers:
The undisputed leader Hindustan Lever Ltd having a dream run-in week 37 with 209 insertions and being a consistent performer and a leader in the Advertiser category, Reckitt Benckiser (India) Ltd on the 2nd spot with 181 insertions and ITC Ltd on the 3rd spot with 511 insertions. For the 4th and 5th spot we have, Godrej Consumer Products Ltd. with 456 insertions and Procter & Gamble with 325 insertions. While Cadbury India Ltd. with 316 insertions secures the 6th spot and Colgate Palmolive India Ltd with 291 insertions, Brooke Bond Lipton India with 289 insertions, Procter & Gamble Home Products with 276 insertions and Amazon Online India with 203 insertions are the last 5 contenders in this category.
