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BARC Wk 42 : Market leaders continue to dominate the South markets

by MN4U Bureau
October 26, 2018
in Exclusive, Featured
Reading Time: 2 mins read
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BARC Wk 52 : Sun TV, Asianet, Colors Kannada and Star Maa retain leadership in South markets

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Mumbai: According to the BARC data for the week 42 for the period between Saturday, 13th October 2018 to Friday and 19th October 2018, the long time leaders of each market like Sun TV, Star Maa, Asianet and Colors Kannada are seen continuing their leadership position.

Though the leadership remains unchanged, each of the South market has witnessed a rearrangement of the ranking of the GECs.

Tamil GEC market

Sun TV 1045876 (000s) impressions is the clear leader in the Tamil GEC market, while the close competitors Zee Tamil 542190 (000s) impressions and Star Vijay 524513 (000s) impressions are seen competing very closely for the runner up slot, this week too, however, this week it is Zee Tamil that has occupied the No.2 position leaving Star Vijay behind to the 3rd place. Sun Network’s movie channel KTV 313189 (000s) impressions has managed to retain in 4th position while Sun Life 86600 (000s) impressions, with a recent programming revamp is ranked 5th on the list.

Zee Tamil’s bolstering of fiction line up has played a major role in the improved ranking of the channel, as the channels’ fiction show Yaaradi Nee Mohini emerged as 5th top rated programme in week 42.

Malayalam GEC market

The Malayalam GEC market, is led by the market leader, Asianet with 306584 (000s) impressions. Mazhavil Manorama 109101 (000s) impressions has leaped from the 4th slot to the runner up slot in week 42, while Surya TV has stepped down to the No.3 position with 98928 (000s) impressions Flowers TV 90778 (000s) impressions has also shown a dip and occupied the 4th position. Asianet movies is seen settled at the 5th place with 65889 (000s) impressions

Kannada GEC market

The Kannada GECs rankings remained the same while Colors Kannada 443615 (000s) impressions continued to dominate the Kannada GEC market, followed by Zee Kannada 411711(000s) impressions and Udaya TV 254080 (000s) impressions respectively.  Udaya Movies 211542(000s) impressions  and Star Suvarna  157136 (000s) impressions are seen retaining the 4th and 5th slots.

Telugu GEC market

Star Maa stood at No.1 in the Telugu GEC market with 777657 (000s) impressions. Gemini TV emerged as the runner up with 506944 (000s) impressions  and ETV Telugu 455374 (000s) impressions climbed up to the No.3 slot. While Zee Telugu 447884 (000s) impressions dropped to the 4th slot, Gemini Movies 213101 (000s) impressions retained he 5th position in the chart.

Tags: AsianetBARC Wk 42Kannada GEC MarketMalayalam GEC marketMarket leadersSouth marketsStar MaaTamil GEC marketTelugu GEC Market

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