BBC Worldwide’s drama brand BBC First has arrived in Hong Kong as an SVOD service on Now TV.
In the region, BBC First is available in Singapore and Malaysia, and in Japan as a branded block. It is also carried in Australia, the Middle East, North Africa, South Africa, Belgium and the Netherlands, delivering high-end drama titles from the BBC and U.K. indies. Titles on offer on BBC First at launch in Hong Kong include Class, The Collection, Undercover and War and Peace.
Existing Now TV subscribers with BBC Entertainment and BBC On Demand will have access to BBC First as a replacement for those two services. BBC First will also be available to Now TV’s customers with the Entertainment Pack Two.
Kelvin Yau, the general manager of BBC Worldwide Greater China, noted, “We are committed to sharing the most fascinating dramas and Hong Kong viewers have always appreciated the intelligent and distinctive content of BBC programs. BBC First is the ideal platform for us to showcase the best and latest BBC dramas to discerning viewers in Hong Kong, anytime they like.”
“We are very excited to work with BBC Worldwide on this new brand, which will deliver the very best of quality drama from the BBC, on demand on Now TV to our viewers,” said Loke Kheng Tham, PCCW’s executive VP of pay TV. “With BBC First, Now TV is giving our customers direct and around-the-clock access to quality programs from the BBC.”