The latest study released by Ipsos has revealed that BBC News is the leading online news brand accessed daily in India and also the fastest growing online news brand.
The research indicated that BBC News is the leading international online news brand consumed in India on mobile and BBC World News is one of the leading TV news channels and continues to be the leading international news channel in India on television.
The research showed the performance for BBC News among business opinion leaders, top management, and C-suite executives in India.
Rahul Sood, Managing Director of BBC Global News, India says: “These exemplary results reflect on the ever growing need for unbiased and factual journalism that decision-makers in India are turning to the BBC for. Our editorial teams continue to stay committed to informing and educating the audiences, helping them analyse and understand their world in a much more informed way.”
The survey further confirmed that BBC News is also the leading international online news brand in APAC and BBC World News is the leading international news channel in Hong Kong, Malaysia and Australia.
