BBC Studios announced a Transaction Video on-Demand (TVOD) India exclusive content partnership with BookMyShow Stream, the home-grown TVOD streaming platform from the house of BookMyShow.
This inaugural partnership will see the launch of ‘BBC First’, a dedicated branded space in the form of a widget on BookMyShow Stream, enhancing its bespoke and compelling portfolio with a dose of premium, bold, British drama.
BBC First features award-winning talent in front and behind the camera with stellar content pieces making their way to Indian viewers.
As part of the launch, consumers on BookMyShow and BookMyShow Stream will be able to access Sherwood, Ragdoll and Unforgotten S1 on the BBC First dedicated branded space in the form of a widget on the platform. Pre-bookings for these titles are now live on BookMyShow Stream.
BookMyShow Stream will feature other titles including Smother Series 1-2, Traces Series 1-2, The Chelsea Detective, Happy Valley Series 1-2 and Unforgotten Series 1-4 on its platform over the next two quarters.
Commenting on the collaboration, Stanley Fernandes, BBC Studios’ VP – Distribution, South Asia, said, “BBC Studios is known for our premium content that is backed by powerful storytelling and the ability to connect with a global audience. We are constantly looking at innovative ways to complement the evolving consumption habits of our audiences and are delighted to embark on this new partnership with BookMyShow Stream to reach new audiences in the dynamic and vibrant streaming landscape of India.”
Speaking on the partnership, Ashish Saksena, COO – Cinemas, BookMyShow, said, “The TVOD space is gaining traction as more and more entertainment enthusiasts are imbibing the culture of ‘Pay for what you want to watch’, rather than having multiple subscriptions. With BBC Studios taking cognizance of the mammoth opportunity this category holds, we are excited to see this exclusive partnership scale it further. We are thrilled to bring coveted BBC Studios titles into the BookMyShow Stream fold furthering our aspiration to bring compelling international content for Indian audiences. The BBC First widget on our platform will attract audiences gunning for purposeful content bringing the best of British content to India. Through this strategic partnership, we aim to take our entertainment quotient a notch higher and offer an unmatched viewing experience to our consumers.”