Gurugram: BCW India Group, a leading Indian communications group and WhiteKettle Consulting, one of India’s pioneering Corporate Social Responsibility (CSR) firms, today announced the launch of CSP+, a new offering to help companies in India lead with purpose.
CSP+ will help organizations integrate their brand purpose into their DNA and deliver on it, including through management, impact measurement and stakeholder engagement to build stronger purpose-focused equity. This offering will leverage research, data analytics, creativity and innovation to deliver impact for clients across their stakeholder audiences.
![Deepshikha Dharmaraj](https://www.medianews4u.com/wp-content/uploads/2021/08/Deepshikha-Dharmaraj.jpg)
“Organizations today need to create long-term values and profitability through engagement with all stakeholders,” said Deepshikha Dharmaraj, Chief Executive Officer, BCW India Group. “Purpose helps align an organization’s values and strategy to a shared vision. With CSP+, we give our clients a framework to move people with their purpose and encourage them to think differently, feel deeply and act with urgency.”
![Rama Iyer](https://www.medianews4u.com/wp-content/uploads/2018/11/Rama-Iyer-CSR-2-2.jpg)
“Purpose goes beyond the mandated two percent CSR spends,” said Rama Iyer, Founder, WhiteKettle. “It spans and unites all of the stakeholders of a company. The CSP+ framework supports organizations with strategies and interventions no matter where they are in their purpose journey, whether they are just starting out or looking to scale up their impact.”