Mumbai: Be One, a 100% Ayurvedic health and wellness supplement has launched its new TVC Campaign with Bollywood Actor Hrithik Roshan
The 360-degree campaign across TV, OOH, digital, and on-ground build on this thought of always striving to #BanoKhudseBehetar and nudges the audience to push themselves with every decision and step they take in life. The intention is to not only act as a motivator but also support the journey towards self-betterment.
The campaign thought also came out from our research with the audience and they resonated and connected with the message at multiple levels. The campaign kicked off with a teaser campaign that seeded the message of #BanoKhudseBehetar through motion poster videos and other support collaterals, akin to a blockbuster movie release.
The real competition in life is with one’s self. So, challenge yourself to fight against all odds and strive to be a better version of yourself.
With Be One, #BanoKhudSeBehetar both at work and home!@iHrithik#BeOne #BeOneBanoKhudSeBehetar #HrithikRoshan #BeReadyEveryday pic.twitter.com/eX18SdfWS5
— Be One (@BeOne_Lupin) January 22, 2022
This created a buzz across fan groups and social media in general with a conversation on what is this new movie that is releasing. So much so that #BanoKhudSeBehetar became the trending hashtag on Twitter on 30th December 2021. The teaser is now followed by the release of the brand TV commercial featuring Hrithik Roshan in a highly energetic and creatively unique role. This TV commercial will be central to the 360 degree brand campaign covering all consumer touchpoints.