Mumbai: Youth brand bewakoof.com has roped in Actor Rajkummar Rao to promote the brand across all digital platforms. Both the platform and the actor appeal immensely to the youth and with a lot of gravitas and become vehicles for self-expression without taking themselves too seriously.
The marketing campaign will see Rajkummar flaunting a range of quirky tees from Bewakoof as he makes the statement, “Puraane boring kapdo se banani doors hai, mere dost, thodi bewakoofi zaroori hai.”
Prabhkiran Singh, Co-founder CEO, Bewakoof, says, “When we started looking for a celebrity for promoting our brand, we wanted someone who not only personifies our brand ethos but is also our perfect customer. Rajkummar has wowed us with his stellar performances and unique choices. Thus, getting Rajummar on board felt like the most obvious and natural choice. As we have rolled out the campaign, our customers are excited to see the actor they love wearing their favorite brand. You will see more such celebrities joining our Bewakoof gang.”
Bewakoof with a fan base of over 6 million across its social media platforms is popular for engaging with its customers through topical memes.
Rajkummar Rao talks about his association with the brand says, “I am delighted to be associated with Bewakoof. Since its launch, Bewakoof has managed to create its own distinctive space in online shopping in India and I am happy to be associated with a brand as unique and special as Bewakoof.”