Saturday, April 4, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Media

India Today Group and BharatGen unveil ‘Sutra’ at India AI Impact Summit

by MN4U Bureau
February 17, 2026
in Media
Reading Time: 1 min read
A A
India Today Group and BharatGen unveil ‘Sutra’ at India AI Impact Summit
Share Share ShareShare

New Delhi: India Today Group has announced the debut of Sutra, a new AI-driven news anchor, at the India AI Impact Summit 2026. Developed in collaboration with BharatGen and showcased by the Ministry of Electronics and Information Technology (MeitY), Sutra is designed to report and navigate complex, real-time information through concise synthesis and contextual insights from the AI Impact Summit.

The initiative marks a significant step in the Group’s commitment to integrating advanced technology within a rigorous editorial framework. Sutra aims to bridge the gap between high-level policy discussions and public understanding, providing real-time takeaways from the Summit’s key sessions.

Nilanjan Das,
Nilanjan Das

“Our goal with Sutra is to provide clarity in an increasingly fast-paced news cycle,” said Nilanjan Das, Chief AI Officer, India Today Group. “By working with BharatGen, we are exploring how AI can be leveraged to make information more accessible and inclusive for a wider audience, while maintaining the editorial standards the India Today Group is known for. With BharatGen this bring us closer to a sovereign AI future.”

 Rishi Bal,
Rishi Bal

Rishi Bal, CEO BharatGen said, “For AI to truly transform the Indian media landscape, it must move beyond mere automation to deep contextual intelligence. BharatGen is pioneering sovereign, multimodal models that understand the natural nuances of Indian languages and regional dialects. In an era of AI anchors and real-time news, our focus is on building a robust technological backbone that allows for nuanced storytelling across diverse demographics.” Bal added, “By providing indigenous AI capabilities, we are ensuring that the future of Indian journalism is powered by technology that is culturally aware, linguistically inclusive, and built entirely on home-grown soil.”

Tags: BharatGenIndia Today GroupNilanjan DasRishi Bal

RECENT POSTS

JioStar tilts pricing towards bouquets as channel MRPs surge in new RIO
Media

JioStar terminates agreements for IPL and WPL Media rights in Bangladesh over payment defaults

April 3, 2026
0

Dhaka: A significant media rights dispute has emerged in Bangladesh involving the broadcast and exploitation rights for the Indian Premier...

Read moreDetails
Press Club of India Flags Concerns Over Social Media Takedowns, Cites Impact on Free Speech
Media

Press Club of India Flags Concerns Over Social Media Takedowns, Cites Impact on Free Speech

April 3, 2026
0

New Delhi: The Press Club of India (PCI) has raised serious concerns over recent government-directed content takedowns across major social...

Read moreDetails
Network18 dominates digital news space with record YouTube viewership in March 2026
Media

Network18 dominates digital news space with record YouTube viewership in March 2026

April 3, 2026
0

New Delhi: Network18 channels, CNN-News18, News18 India, CNBC-TV18, and CNBC-AWAAZ, have reinforced their leadership in India’s digital news ecosystem, clocking...

Read moreDetails
Over 140 TV Code Violations Addressed in Five Years, Government Tells Parliament
Media

Over 140 TV Code Violations Addressed in Five Years, Government Tells Parliament

April 3, 2026
0

New Delhi: The Ministry of Information and Broadcasting has taken action in over 140 instances of violations of the Programme...

Read moreDetails
Navika Kumar Elevated as Times Group Editor-in-Chief; Zakka Jacob Named Managing Editor of Times Now
Media

Navika Kumar Elevated as Times Group Editor-in-Chief; Zakka Jacob Named Managing Editor of Times Now

April 3, 2026
0

New Delhi: Times Group has announced a significant leadership restructuring, elevating Navika Kumar to the role of Group Editor-in-Chief, while...

Read moreDetails
Pratilipi debuts Double Tap Films, rolls out 150+ microdramas across 10+ platforms
Media

Pratilipi debuts Double Tap Films, rolls out 150+ microdramas across 10+ platforms

April 2, 2026
0

Mumbai: Pratilipi has announced the launch of Double Tap Films, positioning it as India’s first data-backed microdrama studio aimed at...

Read moreDetails

LATEST NEWS

Fiesta India Condoms’ film conceptualised and executed by Tonic Worldwide, leverages Gen Z pop culture and aims to redefine category messaging

Fiesta India Condoms’ film conceptualised and executed by Tonic Worldwide, leverages Gen Z pop culture and aims to redefine category messaging

April 3, 2026
HDFC Life partners Kolkata Knight Riders for cricket season to boost brand reach

HDFC Life partners Kolkata Knight Riders for cricket season to boost brand reach

April 3, 2026

ANALYSIS

IPL 2026 opens strong with 10% growth in ad volumes; category mix narrows: TAM Sports
Analysis

IPL 2026 opens strong with 10% growth in ad volumes; category mix narrows: TAM Sports

April 3, 2026
0

Mumbai: The opening phase of the Indian Premier League (IPL) 2026 has recorded a 10% increase in television advertising volumes...

PEOPLE

Moving Walls bolsters global leadership team to drive next phase of growth
People

Moving Walls bolsters global leadership team to drive next phase of growth

April 3, 2026
0

Mumbai: As Moving Walls enters a pivotal year of global scale-up, the company has announced a series of senior leadership...

MARKETING

HDFC Life partners Kolkata Knight Riders for cricket season to boost brand reach
Marketing

HDFC Life partners Kolkata Knight Riders for cricket season to boost brand reach

April 3, 2026
0

Mumbai: HDFC Life has announced its association with Kolkata Knight Riders (KKR) as an Official Partner for the ongoing cricket...

Subscribe to Newsletters

ADVERTISING

Rajdeepak Das, Ashish Khazanchi, and Anupama Ramaswamy named as Jury Chairs for the ABBY Awards 2026 Powered by The One Club | The One Show
Advertising

Rajdeepak Das, Ashish Khazanchi, and Anupama Ramaswamy named as Jury Chairs for the ABBY Awards 2026 Powered by The One Club | The One Show

April 2, 2026
0

Mumbai: The Advertising Club has announced the appointment of Rajdeepak Das, Ashish Khazanchi, and Anupama Ramaswamy as Jury Chairs for...

PRINT

Dainik Bhaskar Journalists Honoured with Ramnath Goenka Awards for Excellence in Journalism – 2026
Print

Dainik Bhaskar Journalists Honoured with Ramnath Goenka Awards for Excellence in Journalism – 2026

April 1, 2026
0

Mumbai:  Two distinguished journalists from Dainik Bhaskar have been awarded the prestigious Ramnath Goenka Awards for Excellence in Journalism –...

AUTHOR'S CORNER

Common Pitfalls Brands Encounter While Training AI Systems About Their Business
Authors Corner

Common Pitfalls Brands Encounter While Training AI Systems About Their Business

April 3, 2026
0

The rush to adopt artificial intelligence has led many brands to train systems on internal data without a clear plan....

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

IPL 2026 opens strong with 10% growth in ad volumes; category mix narrows: TAM Sports

IPL 2026 opens strong with 10% growth in ad volumes; category mix narrows: TAM Sports

April 3, 2026
Fiesta India Condoms’ film conceptualised and executed by Tonic Worldwide, leverages Gen Z pop culture and aims to redefine category messaging

Fiesta India Condoms’ film conceptualised and executed by Tonic Worldwide, leverages Gen Z pop culture and aims to redefine category messaging

April 3, 2026
HDFC Life partners Kolkata Knight Riders for cricket season to boost brand reach

HDFC Life partners Kolkata Knight Riders for cricket season to boost brand reach

April 3, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.