Big Bang Music and Moj joined hands for a strategic collaboration to launch new songs with Moj creators featuring prominently in their releases. Each song featured a similar template, exclusive pre-release of the audio on Moj, Moj creators featuring prominently in the YouTube video, and a Moj in-video integration during the video as well.
While the partnership began with ‘Mil Mahiya’ – featuring Bollywood megastar Sonakshi Sinha and Punjabi-pop singer Raashi Sood, the next four songs featured emerging artists on the route to stardom.
The largest and most successful collaboration came through Anumita Nadesan’s debut single ‘Khwaab’, released in February of 2022. Khwaab was given a pre-release exclusively through Moj, resulting in 17 billion views on their platform after just three months. Today, the song has also seen over 100 thousand reels created on Instagram, and over 15 million streams across platforms. As part of the collaboration, Khwaab’s YouTube video starred Moj star Bhavi Chandiramani in the main role. The staggering success of the single saw Anumita quickly rise to the top of most indie music playlists in India, making her a prominent face in the scene at large.
For the partnership, the Co-Founder & CEO, Gaurav Wadhwa said, “We’ve noticed that there’s a new breed of future stars thriving on social media across both music and video. A producer, a singer, and a dance creator could all have such powerful followings on their own, so when you bring them together, it magnifies the reach and engagement with the project they collaborate on. Our partnership with Moj was hugely successful precisely because it was entirely fuelled by new faces, both from Moj Stars and our own artists.”
Post-Khwaab, the partnership saw three more releases, the latest of which was Ki Ho Gaya by Big Bang Music’s newly signed artist Ronit Vinta. Like ‘Khwaab’, each song also featured prominent Moj Stars in the music video.