The only convention & trade show for single-screen, multiplex, malls and theatrical distribution industry in Asia and India witnessed discussions on revolutionizing trends and analysis in the cinema and marketing exhibition industry
New Delhi: Big Cine Expo’s third edition kick started with great gusto and witnessed a packed attendance from the single-screen cinemas, multiplex cinemas, malls and theatrical distribution exhibition industry. Held today in Sahara Star Mumbai, the expo proved to be the platform for discovery, collaboration and networking for cinema exhibition industry in India.
The unique cinema exhibition convention and trade show was inaugurated by Subhash Ghai, one of the country’s noted film director, producer and screenwriter along with Saurabh Varma, Chief Marketing Officer, INOX Leisure, Mr. P V Sunil, CEO & Director, Carnival Cinemas, Yusuf S Galabhaiwala, Director , Business Development, Galalite and Raghav, Director, Big Cine Expo.
“It is an honor and pleasure for me to be a part of this magnificent event. Big Cine Expo is one of the most prominent platforms, recognized across the globe. Domestic as well as international entities unite together, socialize and share their thoughts. Such initiatives are really helpful for entrepreneurs in the cinema industry and ancillary businesses,” said filmmaker Subhash Ghai.
The enticing day saw intriguing panel discussions where speakers deep dived into topics like changing trends in cinema and entertainment marketing, potential of growth for film distribution in small towns and the emerging technologies in the respective market place.
Beginning event with a session on emerging marketing trends, distinguished personalities shared their expert thoughts on innovative marketing strategies that draw audiences to theaters, impact of new media in film marketing and earning customer loyalty by enhancing the movie consuming experience. Followed by a striking product presentation by Fox Star Studios, the riveting discussion on next generation disruptive technologies took place. This panel shared the role that disruptive technologies will play in reshaping the movie entertainment business. The final discussion of the day entailed how the scope of growth for multiplex chains lied largely in smaller towns.
The biggest names in cinema business including PVR, INOX, Mukta A2, Miraj and Cinepolis are the multiplex partners of the event. An event of this kind has the potential to bridge the knowledge gap and is the need of the hour to boost the industry. Exhibitors present at the event included top names from various B2B cinema industries like screens, digital cinema, acoustics, in-theater dining, immersive seating, etc,
Commenting on the successful completion of day one, Raghav, Director of Big Cine Expo, said, “Despite being the second largest producer of films in the word and considering the huge number of movies made, India lacked the presence of a significant expo in the cinema eco-system until Big Cine Expo came along. With the advent of digital content and online streaming, cinema exhibition is facing many challenges today. This platform will ensure that exhibitors are in tune with the latest trends and technology not only in India but also globally. It will further help them upgrade themselves to take cinema viewing to the next level.”
Saurabh Varma, Chief Marketing Officer – INOX Leisure Ltd said, “Big Cine Expo has been a great platform for the stakeholders in the cinema industry since its inception. It’s the best way to gather and share knowledge and experience. We are happy to the associated with them since its launch”.
“Six years back Carnival Group entered the cinema exhibition business with a three screen multiplex at Angamaly in Kerala. Today we operate over 470 operational screens in 115 cities of India and have significant presence in Singapore, UAE and Bahrain. We are growing exponentially through organic route and through acquisition globally,” said PV Sunil, Managing Director, Carnival Cinemas
“It is a must attend convention, and we’re proud to continue our partnership with them.” said Kamal Gianchandani, Chief of Strategy, PVR Ltd. “Running in its third year, the series of engaging sessions provide a chance to delve into some cutting-edge technology and business discussions benefiting the industry.”
Dale Miller, Executive Vice President, Cinema, Christie added, “The Indian film industry is amongst the most sophisticated cinema markets; addressing a breadth of diversity, cultures and interest unique to the region. Christie remains strongly committed to the cinema market in India, and we are well-positioned to leverage on the rapid growth of this industry.”
IMAX Big Cine Awards 2018
- India’s Top Multiplex Chain of the Year – INOX Leisure and PVR Cinemas
- Best Multiplex Theatre of the Year – Mayajaal Cinema, Chennai
- Best Single-Screen Theatre of the Year – Rajmandir Cinema, Jaipur
- Best Adapted Single-Screen to Multiplex Cinema – Novelty MGS Cinemas, Lucknow
- Innovative Technology of the Year – 4DX
- Best Technology Adopter of the Year – INOX Leisure
- Most Trusted Brand of the Year – Cinepolis
- Special Achievement Award – Senthil Kumar, Qube Cinema
The Title Partner of Big Cine Expo 2018 is Galalite, with Qube Cinema being the associate partners. Christie is the Official Technology partner for the expo.