Mumbai: Big FM is all set to host the biggest Diwali Bonanza,‘Khushiyon Ki Marathon’ starting from 6th October, leading up to Diwali, the 6-day on-air marathon will weave the idea of ‘KhushiyanHongiZyadaYehHai Big FM KaVaada’through a medley of 6 specially curated happy folk songs, one for each day of the marathon.
Big FM has created 6 unique videos based on6 happy folk songs, recreated from popular tracks. One song each will be released in Hindi and regional languages across 61 stations of the network on the 6 days of ‘Khushiyon Ki Marathon’. The videos of the songs based on the medley of happiness stories narrated by listeners, celebrities and MJs will continue to appeal to the emotional sensibilities of the audiences throughout the activity.
‘Khushiyon Ki marathon’ will have a new programming schedule altogether. On 7th, 8th, 14th, 15th, 16th and 17th October, the morning show will air from 7am to 12noon, 12noon to 5pm will be the afternoon show followed by an evening show from 5pm to 10pm. Each hour will be assigned a theme such as generosity, family, food, job, love, nostalgia among others, based on which the happy stories will be presented on-air.
Speaking about the activity a spokesperson from Big FM said, “BIG FM has always been distinctive in its approach towards programming formats and has consistently kept pace with what’s trending. With every activity we are scaling our digital presence, by including innovative and engaging video-based content. ‘Khushiyon Ki Marathon’ as the name suggests, is aimed at spreading and sharing happiness associated with Diwali. Through videos, songs, contests and other engaging content, we are making our listeners a part of our happiness stories, which will be shared across social media platforms, on-air and television. This multi-platform approach ensures that the message reaches out to millions of consumers, also inadvertently benefiting the advertisers on-board.”
Big FM will brand all the songs played during the weekend marathon as ‘HamariKhushiyonki Big Playlist’. The activity encompassing a 360-degree promotion plan will reach out to massive 66million consumers through the network’s strong on-air, digital and television platforms enabling partners to gain effective visibility