Mumbai : India’s leading radio network, Big FM has ranked as the most trusted brand in the Media (Radio) category in the recently Brand Trust Report 2015.
The brand has taken the top-most trusted slot in India, maintaining a lead of 14 ranks over the next brand. This is the first time that a FM Radio brand has made it to the list.
Only two Radio brands could make it to the list where 92.7 BIG FM took the top slot. Other players did not make it to the report.
Speaking on the occasion, Mr. Tarun Katial, CEO, Reliance Broadcast Network said “We are humbled by the honor. This is the first time that a radio brand has made it to the list which means that radio as a platform, a product and a service is getting its due share and recognition now. This will only give us the impetus to do better to enjoy the trust of our listeners and stakeholders”.
Speaking on the achievement Ashwin Padmanabhan, Business Head 92.7 BIG FM said, “We take this opportunity to thank all our stakeholders for trusting us. This award only re-iterates that we have understood the pulse of both our consumer and customer. We will continue to offer pioneering initiatives that positively impact the society.”
This year’s study involved 15000 hours of fieldwork covering consumer-influencers across 16 cities in India and generated three million data points and 20,000 unique brands from which the top 1000 brands have been listed in this year’s report.
TRA is India’s foremost data Insights Company which is dedicated to understanding, simplifying and researching aspects that make the intangibles of brands more measureable. Naturally, measuring things also helps improve them. TRA has been publishing India’s Most Trusted Brands in The Brand Trust Report for the last four years consecutively.