Mumbai: Big FM recently launched radio game show BIG Birthday Game, adding to its bouquet of engaging and entertaining concepts. The unique show has a simple theme, where Big FM RJ’s select a certain date and month by spinning a wheel, listeners call in if the selected date happens to be the same as their birthday and win exciting prizes worth Rs.7 lakh, daily. 10 listeners get lucky each day across 45 cities by tuning into the morning show from 8am – 9am.
This unique on-air game show has attracted the attention of listeners and celebrities alike. Celebrated and critically acclaimed actors Boman Irani and Manoj Bajpayee shared anecdotes from their birthday celebrations and their idea of terming birthdays as lucky, adding another interesting element to Big Birthday Game.
The 10 day long activity is attracting listeners in large numbers, as the participants do not have to answer any questions, but simply be lucky! Listeners can participate through SMS registration by sending Big (Space) their Birthday to 55454. Adding an element of surprise to the game, the winners also stand a chance to double their prize if they call the radio station within an hour of being declared winners for the day.
Speaking about the innovative activity, a spokesperson from 92.7 BIG FM said, “We have come up with a unique way of providing entertainment to our listeners with their daily dose of music through this game show. With BIG Birthday Game, we aim to leverage radio as a platform for multiple categories of entertainment ranging from music, fun contests to distinctive show formats.”
Big FM also gives consumers another chance to win by bringing the easiest game show on digital platform as well. The radio station announces one birthday on its Facebook and Twitter pages daily.
In order to win this digital contest, one needs to capture the correct date from a GIF of different dates and share the screenshot. Two lucky winners are announced PAN India everyday, one each from Facebook and Twitter, who are then gratified with vouchers.