Radio network Big FM joined hands with e-waste management company Sogo Synergy to launch the ‘E Waste Waste Alla’ campaign, an initiative aimed at educating people about responsible e-waste management. The campaign spanning over four weeks, covered eight colleges, four corporate organisations and four residential welfare associations (RWAs) across Bangalore.
E-waste bins were strategically placed in multiple locations across Bengaluru and became the focal point for responsible disposal. The campaign encouraged people to drop off their unused electronic devices at designated locations, promoting the ethos of sustainable living. Additionally, several radio jockeys from Big FM visited the drop off locations and raised awareness on the importance of managing e-waste responsibly.
Actors Chaitra J Achar and Rashmi Rajanna also supported the initiative.
The campaign culminated at Magic Bus NGO at Bommanahalli centre with an on-ground activity that saw participation from over 200 students. In total, the campaign collected 450 kg e-waste. Refurbished tablets and speakers were created from this, which were given to four underprivileged students.
Sunil Kumaran, COO, Big FM said, “E Waste Waste Alla campaign, is another significant step in our longstanding commitment towards responsible and sustainable living. At Big FM, our endeavour has always been towards curating campaigns which give tangible results. The overwhelming response from our community is a testament to the power of collective action. We are glad to have collaborated with Sogo Synergy on such a pivotal movement that not only raises awareness but also redefines our role in preserving our planet.”
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