Mumbai: Big Magic has been at the forefront of delivering innovative content that resonates with its audience. The channel launched a dedicated time band for animated movies and series earlier this year. It has further strengthened its animation band by acquiring the broadcasting rights of a popular Chinese animated series ‘Boonie Bears’. The series launched earlier this month has been renamed as ‘Babloo Dabloo’ for Big Magic’s Hindi viewing audience.
The Indian version, ‘Babloo Dabloo’ is tailor-made for Indian viewers with interesting characters and voice-overs. The show has already gained momentum with respect to ratings. Goofy, action packed and a whole lot of fun, ’Boonie Bears’ was a blockbuster commercial success in China when it was launched in 2012.
On the acquisition, a BIG Magic spokesperson said, “BIG Magic has invested in successful animated shows in the past, and the response we have garnered has always been positive. We are confident that our new offering will consolidate our position as one of the most successful players in the animated content space.”
Three ‘Boonie Bears’ feature films that have created box office records in China including beating ‘Star Wars – The Force Awakens’ collections on the opening weekend will be featured in India soon. The first film will be released in December in India and second and third film will be released during summer and festival vacations next year.
Big Magic is scheduled to air Babloo Dabloo on every Monday – Sunday 10 am – 11 am and 5 pm – 6 pm.