Shaurya Veer Eklavya on Big Magic celebrates Mahabharata’s warrior Eklavya, will be aired at 7:30 PM
Mumbai: Big Magic, a variety general entertainment channel that has pioneered innovative and engaging content, is launching an all new mythological show ‘Shaurya Veer Eklavya’. This visual extravaganza will depict the story of the unsung hero, Eklavya and walk the viewers through his adventurous life as a warrior. Beloved child actor Nitant Kaushik will play the title role of the young Eklavya and the show will be aired from 24th March, every Monday to Friday at 7:30 PM on BIG Magic.
Mythological shows are the current top trend of Indian television industry and ‘Shaurya Veer Eklavya’ will set the bars high while bringing a sense of novelty and high production value.
Commenting on this exemplary show, spokesperson of Big Magic said, “As a variety general entertainment channel, BIG Magic gives immense importance to innovative content that adds value to the brand appeal. Eklavya was as important as the rest of the warriors of Mahabharata, yet we are unaware of his journey. The show will be unique and knowledgeable as it talks about a compassionate character with an unexplored history. Appealing to all age groups, the show promises to be a complete family entertainer.”
Through ‘Shaurya Veer Eklavya’, BIG Magic intends to explore a side of mythology that’s left unsaid through history. This unique offering will throw light on aspects of the legend like Indian television has never seen. The show’s promotion will be driven by a 360-degree marketing approach, to reach out to the target markets through its various campaigns across TV, radio, on-ground and digital.